Stand design planning
Implementation
Promotional products
Offline design materials
Staff clothing branding
Brand video production
Storyboard design
Video clip from
In line with the visual renewal of the Carlstar brand, we designed a distinctive and functionally well-thought-out stand for the Agritechnica 2023 exhibition in Hanover. During the project, we not only created the visual and spatial design of the stand, but also carried out the entire construction process, including delivery to the venue.
The structure was optimized for the compact floor space and included unique product displays, printed materials, 3D printed card holders, an LED wall, and a specially designed meeting area. We further reinforced the visual unity with promotional products and staff clothing bearing the logo, all of which reflected the brand’s new direction. In addition, we created offline image materials for on-site communication.
A brand video was also made for the exhibition, for which we designed the storyboard, organized the shooting, and did all the post-production work, from editing to the final visual materials. Every detail of the project was carried out in close collaboration with the client, and the end result was a spectacular, versatile, and brand-consistent look.