Image design
Web design and development
Digital branding materials
Staff clothing
Promotional products
BAM Beauty is a beauty salon for women and men that works with high quality, clean and plant-based products, with a special focus on the environment and supporting women. Our goal was to create a brand identity that reflects the salon’s credo: enhancing natural beauty and reducing our environmental footprint.
In addition to black and white, we used nude and beige shades in the image design, which represent naturalness and purity, and together create a premium, luxurious effect. In the typography, we sought to balance feminine, harmonious forms with masculine, bold letters, creating a clean and modern visual world.
As part of the project, we designed a responsive brand website that presents the salon’s services and philosophy in a user-friendly way. We also created the salon’s merch products, offline materials, social media templates and staff apparel items.