CarlstarDigital redesign for Carlstar's global rebrand

As part of the Carlstar Group’s global rebranding, we designed a new, responsive website that reflects the company’s renewed image and supports its presence in international markets.

Services

Logo design

Content production

Web design and development

UI/UX design

Presentations

Designing offline materials

Merch products

Digital transformation to support Carlstar's rebranding

Carlstar Group, a leading manufacturer of specialty tyres and wheels, announced in 2023 that it will gradually change the Carlisle brand name to Carlstar to unify its brand and strengthen its presence in the global market.
As part of the rebrand, a new responsive website is being designed to support Carlstar’s digital presence with a modern look and user-friendly interface. The website aims to clearly communicate the rebranding message and make it easier for users to access products and information.

The design has taken into account the diversity of Carlstar’s products and has been structured to allow easy browsing of the different product categories. In addition, the website integrates Carlstar news and events.

Throughout the project, our team of experts not only developed the visual identity of the website, but also optimised the user experience, ensuring that the website meets modern digital expectations and Carlstar brand values.

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