DEZKDigital innovation for music education

The Faculty of Music in Debrecen has faced declining enrolment in recent years, which has made it urgent to renew its online presence and communication. We were commissioned to comprehensively redesign the digital image and marketing strategy of the institution, with the aim of making the university more attractive to potential students.

Throughout the project we worked closely with the university’s marketing team, supporting them as consultants in the development of visual communication. We created custom-designed, colour-coded poster templates on a variety of topics, such as university life, concert events and faculty presentation. These templates enabled a consistent and flexible management of social media channels, ensuring a continuous and sustainable presence in the online space.

We also designed a new landing page that presents the university’s offer and values in a user-friendly way. As part of the campaign, we also created display ads and podcast content that further strengthened the institution’s online presence and reach to its target audience.

The strategy and visual identity developed by BolkoDesign has contributed to increasing the visibility of the Debrecen Faculty of Music and the number of applicants.