Branding and social media management for a national event
As in previous years, this year we were awarded the contract to design the complete online and offline presence of the event, from website development to communication strategy and implementation.
We designed the image for the biggest Christian music camp in the country, the Summer School of Praise and Worship, a summer event for more than a thousand people, including foreign performers. The image was based on the sound waves characteristic of music and speech, their movement, their rippling. Thus, the invisible medium that permeates everything, the representation of sound waves, forms the basis of the image. Its vibrant, youthful and energetic look was further spiced up with a 70s vibe.
As part of the project, we designed a full online (web, social, Giphy) and offline (music booklets, wristbands, stickers, maps, timetables and programme booklets) presence, from website development to communication strategy and full implementation.
In addition to producing social media content, unique animated lyric videos and album artwork for 12 songs from this year's best songs album have been created and are now available on all major music platforms.
