Reels video content production
Influencer marketing partnerships
Organic social media posts
Radio advertising
Express One commissioned an emotion-based branding and customer experience development of the functional process of the automated parcel delivery service, called Express One Advent campaign. The task was not just to run a seasonal promotion, but to transform a static service point – a parcel machine – into a dynamic community touchpoint: to create a new visual language and interactive communication direction that would both reinforce Express One’s trusted market presence and at the same time differentiate the brand in the competitive environment of the logistics sector.
During the branding process, we created the vending machines’ advent calendar identity, designed unique branded gifts (Express One van with chocolates) and made them visible through a unified digital campaign. Express One Advent presents not just a logistical convenience, but the promise of a customer experience: a solution that transforms the stress of waiting into unexpected joy during the festive season. The aim of the activity was to create an emotional brand association that will increase the long-term usage of parcel machines among B2C customers and build a solid emotional bridge between the courier service and the end customer.