Branding
Packaging design
Digital branding materials
Gazdakör Ltd., a multi-generational family farming business, asked our team to develop a new identity. The aim was to create a visual identity that would reflect both the company’s heritage and its commitment to nature.
The logo was inspired by the three basic elements of nature – plants, sunshine and rain. These elements appear as parallel lines in the logo, reminiscent of ploughed land, thus referring to agricultural activity. The colour palette includes natural, calm shades that evoke the colours of the earth and plants.
The packaging was designed to harmonise the appearance of the products with the new image and to highlight the quality of the products of Gazdakör Ltd. A clean design and the use of natural colours contributed to a coherent brand image.
The new image and packaging reflects the values and traditions of Gazdekör, while ensuring an attractive presence in the market.