Base oils were launched in early 2020 as a new addition to the Jardin fragrance oil range. Our client's intention was to create a package that communicated the values of the product: calm, natural, healthy, cold-pressed oils for the best physiological effect, used in their beauty products. This gave impetus to the preparation process. Using drawings of crops and branches as key elements of the design gives the pastel colour palette a unique and relaxed look.
The first concepts were more dynamic and bold, but after a few rounds of consultation, stakeholders opted for a watered-down version.
