Our client wanted to revamp the packaging of their essential oil portfolio and give a premium look to their new 100% natural essential oil range. The aim was to create a distinctive brand, suitable for international distribution, that would convey naturalness and quality. This had to be reflected in the product name. Essential oil, by its very nature, is a more feminine product, so the brand name and design were created with the archetypes and genres of this feminine world in mind. This is how the name of the product became French, creating an aura of elegance and refinement from the outset: Une goutte de JARDIN. In other words: a drop of garden. The essence of nature.
