Logo design
Packaging design
Marketing strategy
Brand strategy
Social content production
Digital campaign
Illustrations from
On behalf of Sole-Mizo Zrt., Mizo has completed the branding of a new, protein-rich product line within the Mizo portfolio under the name Mizo PROTE!N. The task was not the communication of an existing product variant, but the creation of an independent brand identity: a new positioning, a new visual language and a new communication direction, which would fit in with Mizo’s known and trusted brand values, while at the same time being clearly distinguishable in the crowded functional food market.
The branding included naming, packaging and visual system design, shelf-appearance design and integrated launch communications. Mizo PROTE!N communicates not just product benefits, but a lifestyle promise: a fast-acting, high-protein solution for active, conscious consumers. The aim of the branding was to create a brand that can be built for the long term, and can be extended to provide a stable framework for future product launches.”