Schuller
"Painting is cool"
campaign
Residential and professional painting competition

The aim of the campaign was for participants to showcase the work they are most proud of. We were looking for works that had been created with Schuller painting tools and represented a real achievement.

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Schuller
"Painting is cool"
campaign

The aim of the campaign was to give participants the opportunity to showcase work they are truly proud of. We were looking for creations made using Schuller painting tools that represent genuine achievement.

The “Festeni Menő” competition focused on real works created with pride. Applicants could submit works created with Schuller painting tools, whether they were home renovations or precisely executed professional projects. A professional jury selected the finalists from the submitted works, and the community had the final say with their votes. Our agency was responsible for the entire creative and strategic implementation of the campaign: from developing the communication concept to designing the campaign image and online platforms to social media ads. We also created the visual materials, newsletter templates, animations, and the design of the campaign microsite.

The aim of the campaign was not only to attract attention, but also to create a real connection between the brand and its users. “Festeni Menő” not only showcased the versatility of Schuller tools, but also the stories, energy and pride behind a job well done.

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