Our project was to create the image of a start-up company. The customer is engaged in the cultivation of chili peppers and the production of chili products. Nowadays, the consumption of chilli sauces is becoming more and more popular in Hungary, and thanks to the different strength levels, every consumer can find the right one for his or her taste.
Our concept is to equate the venom of poisonous snakes with chilli products. Different sauces would represent different snake species, mainly depending on colour.
The logo design shows a coiled up venomous snake, almost in a pre-attack posture from above in the shape of a chilli, The company name has been changed to "Seres - chili selection", referring to the producer and giving the product a more personal touch. To reinforce this, a handwriting-like font is paired with the logo.
