Our client's development of "Proson" is a block-form frying agent that combines the benefits of paste and powder formulations in a single product. The target audience of the product is bakers who are looking for quality and efficiency.
The aim of the collaboration was a campaign to support the launch of the product. With the help of a food stylist and a few days of creative photography, our team put together material that we were later able to use in the new product launch catalogue, POS tools and online during the campaign. In addition, a logo was created with the brand slogan: baked with love.
